Are you ready to get the best return on your influencer marketing investment? This ebook is everything you need to know about influencer marketing. Influence is a form of communication wherein a person attempts to persuade another person to change his or her mind, beliefs or behavior. Influencers are people who have a large number of followers and tend to influence a large number of people. Influencer marketing is a form of marketing that effectively uses influencers to promote a brand or product. Influencers are ideal for this kind of marketing because they are uniquely positioned to influence their fans to purchase the brand's products. Without a doubt, you want to work with the right influencers to promote your brand. That's why you need to know how to identify and work with the best influencers to get the results you want. This ebook is designed to be your all-in-one resource for influencer marketing. It contains information you need to know to identify influencer marketing opportunities, develop a strategy and effective outreach plan, identify influencer marketing tactics, and even source influencers for your campaigns. This information comes from our experiential knowledge about influencer marketing and various case studies we have worked with.